EP236: Your Brand! What Does it Say About You & Your Business?

Let’s be honest here! What does your brand say about you and your business? This is something that I’ve been asking myself a lot recently.

In this episode today I will be sharing with you some of the questions that I have been asked by the branding agency currently rebranding the undertaking for How To Cut It. I think you’ll find it very helpful resource in understanding what your brand says about you and your business in 2022.

Now celebrating 5 years since we launched the ‘How To Cut It in the Hairdressing Industry’ podcast, it’s fair to say that the brand has come a long way in that time. A vibrant community, live events, collaborations and much much more to come, I saw that How To Cut It has naturally grown into much more than just our podcast. So I needed a new brand look to reflect this era going forward for How To Cut It –– something I cant wait to share with you all very soon.

So if 2022 is the year that you want to unlock who and what your brand is, then Im sure you’ll find answering these question very helpful. So come join me as we all go on a journey together discovering our new brand identitities. Enjoy!



A podcast produced by Hairy Media Productions 

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Until next time, Peace, Love and Smiles all the way… Goodbye.



Show notes

Heres some what we cover in todays episode
  • 01 min 34 sec: How To Cut It at 5 years old.
  • 02 min 14 sec: What is your brand, your niche?
  • 03 min 35 sec: Who does your brand serve?
  • 05 min 05 sec: What makes your brand special?
  • 05 min 53 sec: Who is you market?
  • 07 min 25 sec: Who is your competition?
  • 08 min 18 sec: What is your brand personality.
  • 08 min 59 sec: What is your brand positioning?
  • 10 min 16 sec: What is your core values.
  • 10 min 48 sec: What is your brand difference?
  • 11 min 54 sec: What is your visualisation of your brand?
  • 12 min 11 sec: Summary of your branding exercise.

Todays guest

Dom Lehane is the founder and host of the How To Cut It podcast, and is regarded as an influential thinker within the digital media landscape for the hair industry.
EPISODES MENTIONED IN TODAYS PODCAST EP203: Creating a Brand Identity with Ollie Johns of Zero-Sugar EP058: Naomi Scroggins – Why you need to find your niche to become an influencer EP103: Why Spring Became the UK’s First Dedicated Curly Hair Salon – with Matthew Surplice EP235: A Unique Approach to a Different Type of Salon Experience, with The Chapel Hairdressing EP005: Jack Howard – King of Balayage   OTHER RESOURCES MENTIONED Build your ideas on Pinterest HERE Contact Us HERE   PODCAST PARTNERS For everything Wella visit Wella.com Wella on Social @wellahair EDUCATION with Wella click HERE


Support How To Cut It podcast on our Patreon page HERE HOW TO CUT IT ON SOCIAL How To Cut It YouTube HERE How To Cut It Facebook Community HERE How To Cut It on Instagram @howtocutit