Wella Professionals Launches Color Xpress – a new 10-Minute permanent colour for Xpress root touch-up services
As the No. 1 Salon Color Brand in the World¹, Wella Professionals continues to set the standard for first-class colour with Color Xpress, a game-changing innovation for stylists. This breakthrough hair colour solution delivers up to 100% gray coverage results in just 10 minutes, redefining efficiency without compromising quality. Perfect for today’s time-sensitive clients, Color Xpress empowers stylists to introduce a transformative service that boosts salon visits, increases revenue per appointment, and attracts a fresh clientele.
Why Color Xpress?
Clients are looking for express beauty treatments and services that cater to their fast-paced lifestyles without compromising on quality. With its quick 10-minute development time, Color Xpress allows stylists to offer a new Xpress Root-Touch Up service. This innovative proposition will enable colourists to increase service frequency, attract new clients, and offer an additional service that keeps them coming back.
Whether it’s for a last-minute touch-up, a special occasion, or simply fitting beauty care into a packed routine, Color Xpress ensures women can enjoy salon-quality gray coverage with unparalleled efficiency.
What Makes Color Xpress Unique?
ControlX Technology revolutionises hair colouring with its fast-acting ammonium carbonate, a new-to-Wella Professionals alkalizer that acts as a supercharged magnet. Ammonium carbonate pulls the colour dyes together very quickly, so colour molecules are formed in only 10 minutes, preventing colour from going too dark.
Color Xpress also includes a revolutionary built-in Metal Purifier to encapsulate metals avoiding the extra damage caused by free radicals.
Not only efficient, Color Xpress is also a conscious choice for clients and the planet, with a vegan formula and packaging made from recycled materials.
Color Xpress offers a palette of 9 shades, crafted to seamlessly blend with existing hair colour and deliver flawless root touch-ups. These shades have been tailored to address the most common colour needs for root touch-up, ensuring stylists can easily find the perfect match for every client.
Color Xpress by Wella Professionals is here to bridge the gap between convenience and professional quality with a reliable speedy solution.
RRP: £11.65 +VAT/ 60ml
