In this episode, host Dom Lehane is joined by guest Sarah Mason, Charlie Taylor and Suki Supermama to discuss the resurgence of the perm and its modern implications in the hair industry. They delve into the evolution of perming from the 70s and 80s to today, highlighting cultural differences in the perception of perms between the East and West.
The panel discusses the advancements in the perming technology, particularly the innovations introduced by Wella, which have made perms more versatile, gentle, and suitable for various hair types, including coloured and highlighted hair. They also explore the business potential of reintroducing texturising services like perms into salons, offering new revenue streams and appealing to a broader demographic. The episode emphasises the importance of education, modernised techniques, and the reinvention of the perm’s image in contemporary fashion.
Chapter Timings
- 00:00 Introduction and Welcoming Guests
- 00:16 The Evolution of Perming
- 02:16 Perming in Different Cultures
- 03:38 Modern Perming Techniques and Trends
- 07:21 Perming Products and Their Benefits
- 19:07 Perming and Hair Care Integration
- 20:02 The Evolution of Hair Products
- 20:48 Reintroducing Perms in Salons
- 21:37 Changing Perceptions of Perms
- 22:51 The Science Behind Perming
- 27:06 Consultation Tips for Perm Services
- 28:03 The Future of Perms in the Hair Industry
- 35:46 Final Thoughts and Social Media Handles
Resources
- Product information https://www.wella.com/professional/en…
- To discover the world of texture on https://www.wella.com/
- Purchase full range of perming products from https://www.uk.wella.professionalstor…
- Connect with Wella Professionals UKI on Instagram / wellaprofessionlasuki
- Find Wella Professionals on TikTok / wella_uki
