EP385: Next-Gen Legacy (Part 3) — Strategy, Culture & Growth with Tash Grossman + Tilly Capel

Today we’re wrapping up our mini-series Next Gen Legacy (Part 3) brought to you in collaboration with Wella Professionals with series host Tash Grossman, CEO of HOB Salons, and Tilly Capel, Operations Director at Lara Johnson Lifestyle. Together, they talk about what it really takes to grow a modern salon business, and why education sits at the heart of it.

Education That Builds Better Businesses

Tash and Tilly share practical ways to keep teams growing, including guest artist swap days. It’s not just about sharpening technical skills—it’s also about passing on the business basics, like understanding KPIs and what drives performance.

Tash Grossman and Tilly Capel on-set

Rebuilding Client Frequency Post-COVID

We dig into one of the biggest challenges right now: getting clients back in more often. You’ll hear ideas around updating services, refining pricing, and setting clear expectations for high-demand services like balayage—plus how to build packages that make regular appointments feel like an easy yes.

Subscriptions, Tech, and the 2026 View

Tash breaks down what’s working with Blow Dry Club and colour subscriptions, and Tilly shares plans for a retail subscription model. We also explore how AI can support the salon experience—without replacing the personal touch.

The Bigger Legacy

This series ends with a clear message: legacy comes from leadership, culture, and constant learning. Hit play, enjoy!

Show notes

 

Todays guest

Tash Grossman

CEO of HOB Salons, Tash has over two decades rising through the ranks and now leading the brand into its next era of growth through heritage-led innovation, including The Blow Dry Club and The Colour Club.

CEO HOB SalonsTash Grossman, and Operations Director of Lara Johnson Lifestyle, Tilly Capel. Host of the Next Gen Legacy podcast in partnership with How To Cut It x Wella Professionals UKI

Wella Professionals Store HERE

Wella Professionals UKI on Instagram @wellaprofessionalsuki

Wella Professionals Education HERE

Wella Professionals UKI on TikTok HERE

HOB Salons on Instagram @hob_salons

Lara Johnson Lifestyle on Instagram @larajohnsonlifestyle

Watch on How To Cut It YouTube Channel HERE

How To Cut It on Instagram @howtocutit

How To Cut It on TikTok @howtocutit