In this episode of the How To Cut It podcast, host Dom Lehane sits down with Richard Ashforth, the newly appointed International Creative Director of Sassoon, at the House of Sassoon in London’s Soho. Richard shares insightful stories from his extensive career, beginning with his early days at a Sheffield salon and his transformative first interaction with Sassoon, to eventually leading the creative direction of the iconic brand. Richard discusses his emotional return to Sassoon, the challenges and aspirations for his new role, and the importance of embracing creativity and technique in hairdressing.
Chapter Timings
- 01:00 Career Beginnings
- 02:07 Joining Sassoon
- 04:49 Creative Director Role
- 12:20 Inspiration and Creativity
- 14:02 Music and Personal Life
- 19:30 Advice for Aspiring Professionals
- 28:07 Perception vs. Reality of Sassoon
- 28:29 The Pinnacle of Hairdressing
- 28:53 Warmth and Approachability
- 30:20 Vidal Sassoon’s Legacy
- 30:48 Trusting Instincts and Encouragement
- 32:22 Returning to Suso
- 34:19 Cult Following and Technique
- 40:38 Creating Collections
- 42:30 British Hairdresser of the Year Nomination
- 44:34 Supporting the Next Generation
- 47:46 The Noise Event
