In todays episode I sit down with the brilliant Richard Ashforth—a name that resonates deeply in the world of hairdressing. If you’ve ever been intrigued by the artistry, precision, and innovative brilliance that defines Sassoon, this conversation will hit home. Richard has recently taken on the role of the new International Creative Director at Sassoon—a position that marks an exciting new chapter in his illustrious career, linking him back to the brand where it all began for him nearly 20 years ago.
A Hairdressing Visionary Leading Global Innovation
Richard Ashforth isn’t just someone who works in this industry—he’s a force that shapes it. With over three decades of experience, his career spans editorial styling, salon leadership, and global education. Best known as the co-founder of SACO Hair, Richard has pushed boundaries with cutting-edge techniques and a dedication that has earned him admiration from stylists globally.
Full Circle on Returning to Sassoon
Richard shares what his newly appointed International Creative Director at Sassoon means to him, diving into both the honour of leading an iconic name and the pressure of maintaining its legacy. Starting his career in Sheffield, Richard transitioned from Sassoon to founding SACO. Now, with his return, he reflects on what it’s like coming full circle.
Creativity, Mentorship, and Breaking Boundaries
Richard brings a fascinating perspective on striking a balance between technique and creativity, evolving the Sassoon philosophy to embrace progressive ideas, and mentoring the next generation of stylists. His Noise Events have become a platform for creative expression—movements that break traditional moulds. We discuss how these events influence the industry and why breaking rules can propel us forward.
Technique, Legacy, and Empowering Future Stylists
his episode highlights Richard’s take on technique. Whether for British Hairdresser of the Year nominations or reinventing Sassoon’s legacy, Richard’s insights are absolutely inspiring. He also shares invaluable advice for aspiring hairdressers, emphasising the importance of continuous learning and supporting young talent.
Vision for the Future of Sassoon
Looking to the future, Richard shares his vision for Sassoon. From classic techniques to progressive ideas, the excitement he brings to blending tradition with innovation is inspiring.
Why You Can’t Miss This Episode with Richard Ashforth
If you’ve ever looked up to Sassoon’s incredible legacy—or simply seek inspiration from a top talent like Richard—this episode is a must-listen. Tune in and walk away inspired, informed, and ready to approach the dynamic world of hairdressing with fresh eyes.
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