In episode two of our How To Cut It X Wella Professionals UKI podcast three-part mini-series Next-Gen Legacy, series hosts Tash Grossman (CEO,HOB Salons) and Tilly Capel (Operations Director, Lara Johnson Lifestyle) explore what it really takes to lead in a family-run salon business. This series spotlights the next generation of female leaders modernising legacy salons—without losing what makes them special.
Tash shares the reality of stepping into the CEO role and moving beyond the label of “the founder’s daughter.” She breaks down how she’s driving performance and profitability in a business that’s been established since 1983, and the emotional and strategic weight behind major decisions. One standout moment: closing the long-running HOB Camden Academy, which led to a new partnership with Wella Professionals UKI and the creation of an education hub at Wella London Studios.
Tilly talks through her own path from receptionist to operations leader, and why a feedback-led culture is key to sustainable growth and retaining great people. She also shares practical changes they’ve made—like more flexible structures, including commission and holiday policies—to better support team wellbeing, especially for women balancing work and family.
You’ll leave with honest insight into leading through change, protecting culture, and building a salon business that’s fit for the future.
