Keratin Complex: the pro-first brand powering healthier-looking hair and better business
Founded in 2007, Keratin Complex quickly earned national and international recognition for keratin smoothing treatments that are both gentle and effective—delivering results without breaking the bonds of the hair. By harnessing keratin, the hair’s essential protein, the brand reshaped what salon smoothing can be.
Today, heading towards 2026, Keratin Complex continues to grow worldwide with a full ecosystem of services and products: professional treatments, aftercare, and now styling and finishing solutions. Everything is designed to help stylists elevate results in the chair and increase revenue on the menu.
Proud sponsor of SHAIR! UNDRGRND
Education, creativity and collaboration sit at the heart of the Keratin Complex community. That’s why Keratin Complex was proud to sponsor the launch of our SHAIR! UNDRGRND—an open stage event for hairdressers that champions the artistry and craft of up and coming hair talent live and uncut. Sam Pitham of Keratin Complex brought the magic of KCEXPRESS to the stage at The Water Rats in London on Sunday November 9th, delivering a live 10-minute showcase of what the EXPRESS Blow Out Smoothing System can do in super quick time. We and the the crowd loved his presentation!
Bestseller spotlight: KCEXPRESS smoothing and colour-locking treatment
KCEXPRESS is surging up Keratin Complex’s UK bestsellers—and for good reason. This quick, in-salon add-on delivers sleek, frizz-controlled, high-shine hair while locking in colour for up to six weeks. Even better, it’s a smart business booster, with salons seeing an average add-on of £60.00 per ticket.
8 reasons why salons choose KCEXPRESS
- Powered by Keratin Complex Signature Keratin for stronger, healthier-looking hair
- Eliminates frizz, enhances colour vibrancy and delivers radiant shine
- Fast: a 15-minute add-on, with a total visit typically an hour or less
- Profitable colour-locking upgrade to any colour service
- Ideal for targeted spot services on fringe/face frame or problem areas
- Cuts daily styling time and speeds up blow-dries
- Hair can be shampooed just hours after treatment
- Cumulative results with repeat services
From the salon floor
Salon owner and Platform member Sam Pitham sums it up: colour stays vibrant, shine is undeniable, and manageability lasts until the next visit—making KCEXPRESS a top-requested treatment.
Make it work on your menu
- Offer at the backbar as a quick colour-lock + smoothing upgrade
- Use targeted applications for fringe, face-framing and frizz-prone zones
- Recommend to time-poor clients who want lasting shine and easier styling without long commitment
KCEXPRESS is available in 1000 ml and 474 ml, plus minimum investment system kits, from Rebel Beauty Brands: rebelbeautybrands.com
Tip: Open an account for 10% off your order.
Keratin Complex remains a leader in professional smoothing, backed by a growing lineup of aftercare and styling essentials—built to deliver beautiful results for clients and stronger revenue for salons, every day. Visit KeratinComplex to learn more.
Follow Keratin Complex on Instagram @keratincomplex_uki
