In this episode of How To Cut It, I’m taking you behind the scenes with Wella Professionals UKI to unpack what it really looks like when hairdressers help build the products we use every day. Not marketing talk—real salon feedback, real testing, and the decisions that shape performance behind the chair.
Meet My Guests: James & Jordanna
I’m joined by James Earnshaw—internationally recognised colourist and Wella Professionals Global Ambassador—who’s been collaborating with Wella Professionals on BlondorPlex, including BlondorPlex 9. And I’m also joined by Jordanna Cobella—award-winning salon owner, educator, and industry voice—who collaborated on Ultimate Color, advising where it sits for the professional and the client.
Inside R&D: Why This Matters
We get into the reality of product development and why it’s powerful when brands genuinely listen. You’ll hear how R&D can be separated—scientists working only on care or only on colour—and why hairdresser input helps connect the dots. Sometimes our ideas are expensive. Sometimes they’re wild. But when they’re heard, the results can be game-changing.
Takeaways You Can Use Tomorrow
We break down practical blonding and toning insights, including how to approach newer BlondorPlex options without overthinking it. Plus, we talk about translating innovation into simple client language—because great results mean nothing if the client doesn’t understand the value.
Hit play and enjoy!
