500 guests from around the world gathered in Marbella, Spain, to embark on a two day hair carnival to celebrate 30 years of ASP. The spectacular event was attended by ASP distributors and hairdressers from a host of countries including Holland, Belgium, Germany, Slovakia, USA and Canada, who took over Marbella’s exclusive Hard Rock Hotel for its celebrations.
The salon-exclusive brand showed its support for the professional hairdresser with an exciting line up of hair shows and seminars throughout the event. The message was very clear that guests needed to ‘be inspired and get creative’.
ASP’s Education Manager & Head of Creative, Sara Solomon-Jones, along with Sales & Commercial Director, Ross Jones, opened the event by revealing the new products that will be launching in the ASP portfolio in 2025, and paid tribute to the company’s 30 year heritage. “Throughout the last 30 years we have launched some of the most innovative products in the market. We’re now in more than 50 countries and trusted by thousands of hair professionals around the world. Today is the launch pad of the next era of ASP. Our ethos remains the same, the hair professionals are always at the core of our business, and the professional hairdresser makes us who we are,” said Ross.
An incredible ‘90s neon’ themed opening party set the scene for the event, with live music, entertainers and hairdressers from all over the globe embracing the spectacular carnival. However, it was the incredible hair show that truly took the energy to the next level. Headed up by ASP’s Global Ambassador, Tracey Ann Smith, and the ASP Colour Rebels, the energetic show embraced the neon theme with an array of avant garde hair that was bursting with creativity and skill.
The ASP Colour Rebels are halfway through a two year programme, which has already involved an intensive period of education and development with Tracey Ann Smith and the ASP education team, before being catapulted into the limelight on the global stage. Maisie Oddy, Poppy Goodwin, Megan Grant, Morgan Workman and Maire Abbett demonstrated exceptional skills and presented their first global hair show with finesse and talent, in what was a mesmerising show.
Day two of the ASP Carnival was filled with Masterclasses that gave guests an exceptional up-close and personal education opportunity. ASP Ambassadors Terri Nadin and Let Lew took to the stage with a Colour Masterclass, whist Paul Thomas-Farr and Jon Aherne delivered the Cutting Masterclass. ASP Ambassador Sheree Tomic and renowned photographer Desmond Murray closed the day with the Photography and Social Media Masterclass.
The final night was truly a carnival themed spectacular, with guests embracing the carnival dress code as they enjoyed a cocktail reception, followed by a delicious four course sit down meal. The night culminated in a hair show extravaganza created by Tracey Ann Smith and the ASP Colour Rebels and Ambassadors. A spectacular of models with incredible Carnival inspired hair demonstrated the array of talent amongst the team. The energy was electric; it was fun, fabulous and inspired. An energetic carnival party followed when the 500 guests joined together to celebrate three remarkable decades of ASP.
For information on ASP call 01794 527111 or visit www.asphair.com
